{"id":11323,"date":"2026-09-04T05:18:26","date_gmt":"2026-09-04T04:18:26","guid":{"rendered":"https:\/\/mymahotsav.com\/knowledgebase\/docs\/non-knowledgebase\/uncategorized\/utsav-ads-glossary-key-terms-explained\/"},"modified":"2026-09-04T05:18:26","modified_gmt":"2026-09-04T04:18:26","password":"","slug":"utsav-ads-glossary-key-terms-explained","status":"publish","type":"docs","link":"https:\/\/mymahotsav.com\/knowledgebase\/docs\/mm-guides\/utsav-market\/product-advertising-featured-placements\/getting-started-basics-product-advertising-featured-placements\/utsav-ads-glossary-key-terms-explained\/","title":{"rendered":"Utsav Ads Glossary: Key Terms Explained"},"content":{"rendered":"<div style=\"background:#f3f0fb;border-left:4px solid #7c5cbf;border-radius:8px;padding:14px 18px;margin:22px 0;line-height:1.6;\">&#128100; <strong>Who this is for<\/strong><br \/>Site Admins, and any signed-in MyMahotsav member who reads the Utsav Ads guides and wants the vocabulary explained in plain English. This is a reference page &mdash; there is nothing to set up and nothing to switch on. If a sign-in box appears where you expected a page, you are simply signed out.<\/div>\n<h2>Quick answer<\/h2>\n<p><strong>Utsav Ads rests on four words. An <em>ad<\/em> is the creative itself. An <em>ad group<\/em> is a set of ads that take turns in one slot. A <em>placement<\/em> is the named slot on the page where they appear. And <em>ad status<\/em> tells you whether an ad is live, scheduled or finished. Everything else below &mdash; conditions, delivery behaviours, ad networks and the compliance terms &mdash; hangs off those four.<\/strong><\/p>\n<h2>Before you begin<\/h2>\n<ul>\n<li>You do not need to be running an advertisement to use this page. It is a dictionary, not a walkthrough.<\/li>\n<li>Utsav Ads is arranged centrally. Placements are built, scheduled and reported on by the MyMahotsav advertising team &mdash; there is no self-serve booking screen, no upload form and no checkout for ad space anywhere on the site.<\/li>\n<li>To enquire about advertising, use the Utsav Ads page on the main site and contact the advertising team. They will confirm what is available, what it costs and when it can run.<\/li>\n<li>Some words below describe options in the wider advertising world rather than switches you will find on MyMahotsav. Where that is the case, this page says so plainly.<\/li>\n<\/ul>\n<h2>The three core objects: ad, ad group and placement<\/h2>\n<p>Almost every conversation about Utsav Ads is about one of these three things, so it is worth getting them straight before anything else.<\/p>\n<h3>Ad<\/h3>\n<p>An <strong>ad<\/strong> is a single piece of creative &mdash; one banner image, one block of text, one sponsor message &mdash; together with the link it points to. It is the thing a reader actually sees.<\/p>\n<h3>Ad group<\/h3>\n<p>An <strong>ad group<\/strong> is a set of ads that share one slot and take turns in it. A group can give some ads more turns than others by <strong>weighting<\/strong> them, and can limit how many ads from the group are shown at once with a <strong>cap<\/strong>. If you see a different banner each time you refresh a page, you are looking at a group rather than a single ad.<\/p>\n<h3>Placement<\/h3>\n<p>A <strong>placement<\/strong> is the named, reusable slot on the page &mdash; the header strip, the sidebar, the space before or after an article, a spot part-way through the content, or the footer. The placement is the position; the ad or group is what fills it. Naming slots this way means a sponsor can be moved from the sidebar to the footer without rebuilding the creative.<\/p>\n<div style=\"background:#f4f6f8;border-left:4px solid #9aa4b2;border-radius:8px;padding:14px 18px;margin:22px 0;line-height:1.6;\">&#8505;&#65039; <strong>Note<\/strong><br \/>People often say <strong>ad spot<\/strong> when they mean a placement. They are the same idea &mdash; &ldquo;ad spot&rdquo; is the everyday phrase, &ldquo;placement&rdquo; is the proper name used in the Utsav Ads guides. If a colleague asks you to &ldquo;free up an ad spot&rdquo;, they are asking about a placement.<\/div>\n<h2>Where an ad may show and who may see it<\/h2>\n<p>Two separate sets of rules decide whether a particular reader sees a particular ad. Mixing them up is the single most common source of confusion, so they are worth separating carefully.<\/p>\n<h3>Display conditions<\/h3>\n<p><strong>Display conditions<\/strong> are about <em>the page<\/em>: they decide which pages an ad is allowed to appear on &mdash; for example only on articles, only inside one category, or on everything except the homepage.<\/p>\n<h3>Visitor conditions<\/h3>\n<p><strong>Visitor conditions<\/strong> are about <em>the person<\/em>: they decide which readers may see the ad &mdash; for example signed-in members only, signed-out visitors only, or phone screens only.<\/p>\n<p>Both must agree before an ad is shown. A sponsor banner set to run on festival articles (a display condition) and to show only to signed-out visitors (a visitor condition) will be invisible to you while you are signed in, even though it is working perfectly.<\/p>\n<h2>Ad status and scheduling<\/h2>\n<p><strong>Ad status<\/strong> is the short answer to &ldquo;is this running?&rdquo; An ad is normally described as <strong>live<\/strong> (published and being shown wherever its conditions allow), <strong>scheduled<\/strong> (created and approved, but with a start date still in the future), <strong>paused<\/strong> (held back deliberately, without deleting anything) or <strong>expired<\/strong> (past its end date and no longer being shown).<\/p>\n<p>The dates behind those words are the <strong>start date<\/strong> and <strong>end date<\/strong> set when the ad is created. A booked campaign stops on its own when the end date passes, which is why a sponsor who has paid for a fortnight does not need anyone to remember to switch them off.<\/p>\n<p>Because Utsav Ads has no self-serve route, an ad is checked <em>before<\/em> it is created rather than sitting in an approval queue afterwards. There is no &ldquo;pending review&rdquo; state to wait on and no queue for you to watch.<\/p>\n<h2>Delivery behaviours: rotation, auto-injection, sticky, pop-up and slider<\/h2>\n<p>These words describe <em>how<\/em> an ad behaves once it is in a placement. Which of them are used on MyMahotsav is a central decision, so treat these as vocabulary for reading a booking or a report rather than as a menu to choose from.<\/p>\n<ul>\n<li><strong>Rotation<\/strong> &mdash; the ads in a group take turns, so a different one may appear on each page view.<\/li>\n<li><strong>Auto-injection<\/strong> &mdash; the slot inserts itself into the page automatically at a chosen point, such as after the third paragraph of an article, instead of being built into the design by hand.<\/li>\n<li><strong>Sticky<\/strong> &mdash; the ad stays fixed in view as the reader scrolls, rather than scrolling away with the rest of the page.<\/li>\n<li><strong>Pop-up<\/strong> &mdash; the ad opens over the page and has to be dismissed before reading continues.<\/li>\n<li><strong>Slider<\/strong> &mdash; the ad slides in from a corner or an edge, sits alongside the content, and can usually be closed.<\/li>\n<\/ul>\n<h2>Where the ads come from: ad networks, AdSense, Ad Manager and the advertiser marketplace<\/h2>\n<p>An ad slot can be filled in two broadly different ways: someone sells it directly, or an outside service fills it automatically. The words below name those routes.<\/p>\n<ul>\n<li><strong>Ad network<\/strong> &mdash; an outside service that fills a slot automatically with advertising from its own pool of advertisers, and pays the site a share of the revenue.<\/li>\n<li><strong>Google AdSense<\/strong> &mdash; the best-known such network, aimed at filling slots with automatically matched advertising and requiring very little day-to-day handling.<\/li>\n<li><strong>Google Ad Manager<\/strong> &mdash; a heavier tool for organisations that sell most of their own advertising and want one place to manage both directly sold campaigns and network-filled leftovers.<\/li>\n<li><strong>Directly sold<\/strong> (or <strong>self-sold<\/strong>) &mdash; advertising agreed person-to-person with a sponsor, at a price and for a period the two sides settle between them. This is how advertising on MyMahotsav is arranged today.<\/li>\n<li><strong>Advertiser marketplace<\/strong> &mdash; the industry term for a self-serve area where an advertiser signs up, uploads a creative, pays by card and watches their own statistics. <strong>This is not switched on for Utsav Ads.<\/strong> There is no advertiser sign-up, no self-serve upload and no online payment for ad space; bookings are agreed with the advertising team and invoiced.<\/li>\n<\/ul>\n<h2>Compliance and measurement: ads.txt, consent and ad blockers<\/h2>\n<ul>\n<li><strong>ads.txt<\/strong> &mdash; a plain text file published at the top level of a website that lists which companies are authorised to sell its ad space, so that buyers can tell genuine inventory from someone impersonating the site. It is a publisher-side safeguard against ad fraud and needs no attention from readers.<\/li>\n<li><strong>Consent<\/strong> &mdash; the reader&rsquo;s recorded choice about cookies and tracking. Where advertising depends on cookies, a reader who has declined them may see fewer, less relevant or no personalised ads, which is expected behaviour rather than a fault.<\/li>\n<li><strong>Ad blocker<\/strong> &mdash; browser software that hides advertising before it can be displayed. It works on the reader&rsquo;s own device, so an ad can be perfectly healthy and still be invisible to anyone running one.<\/li>\n<li><strong>Impression<\/strong> &mdash; one showing of an ad to one reader. <strong>Click<\/strong> &mdash; one reader following that ad to its destination. Reports usually quote both, because the ratio between them is how sponsors judge whether a placement is working.<\/li>\n<\/ul>\n<h2>Tips and best practices<\/h2>\n<p>A glossary is most useful when you can apply it in conversation. A few habits make that easier:<\/p>\n<ul>\n<li>Say &ldquo;placement&rdquo; when you mean the slot and &ldquo;ad&rdquo; when you mean the creative. The two get swapped constantly, and the swap is what turns a five-minute request into a long email thread.<\/li>\n<li>When something looks wrong, name which layer you suspect &mdash; creative, conditions, or schedule. It points straight at the answer.<\/li>\n<li>Check a suspect ad in a second browser, or while signed out, before reporting it. Visitor conditions and ad blockers explain most &ldquo;missing&rdquo; ads.<\/li>\n<\/ul>\n<div style=\"background:#eef8f0;border-left:4px solid #2e9e5b;border-radius:8px;padding:14px 18px;margin:22px 0;line-height:1.6;\">&#127919; <strong>Best practice<\/strong><br \/>When you report an advertising issue, give the advertising team the three things they cannot guess: the page you were on, whether you were signed in, and the date and time. Those three facts map exactly onto display conditions, visitor conditions and scheduling &mdash; which is very often the whole diagnosis.<\/div>\n<div style=\"background:#fff6f1;border-left:4px solid #e0592b;border-radius:8px;padding:14px 18px;margin:22px 0;line-height:1.6;\">&#128161; <strong>Tip<\/strong><br \/>If you only remember one distinction from this page, make it this one: <strong>display conditions are about the page, visitor conditions are about the person.<\/strong> Nearly every &ldquo;why can&rsquo;t I see it?&rdquo; question is answered by one or the other.<\/div>\n<h2>Troubleshooting<\/h2>\n<h3>You are looking for an advertiser dashboard and cannot find one<\/h3>\n<p><strong>Cause:<\/strong> the self-serve advertiser area is not switched on for Utsav Ads. Advertising is sold directly by the MyMahotsav advertising team, so there is no advertiser sign-up, no upload screen and no online statistics page to log in to.<br \/><strong>Fix:<\/strong> contact the advertising team through the Utsav Ads page on the main site. They will handle the booking and send performance figures for your campaign.<br \/><strong>Escalate if:<\/strong> you have been told an advertiser account was created for you, or you were sent a link to a dashboard that opens an empty page &mdash; that needs the advertising team to confirm what was actually set up.<\/p>\n<h3>An advertisement is booked but nothing appears on the page<\/h3>\n<p><strong>Cause:<\/strong> usually one of the three layers. The display conditions exclude the page you are looking at, the visitor conditions exclude you as a reader, or the schedule has not started yet or has already ended.<br \/><strong>Fix:<\/strong> note the exact page address, whether you were signed in, and the time you looked. Send those to the advertising team so they can check the conditions and dates against the booking.<br \/><strong>Escalate if:<\/strong> the conditions and dates are confirmed correct and the slot is still empty for more than one person on more than one device.<\/p>\n<h3>The slot is empty for you but colleagues can see the advertisement<\/h3>\n<p><strong>Cause:<\/strong> something on your own device is hiding it &mdash; most often an ad blocker or a privacy extension, occasionally a cookie choice that switched off ads which rely on tracking, and sometimes a cached copy of the page.<br \/><strong>Fix:<\/strong> pause your ad blocker for the site, review your cookie choice, then reload the page. Trying the same page in a private window is the quickest test.<br \/><strong>Escalate if:<\/strong> the slot is still empty with blocking turned off in a fresh private window.<\/p>\n<h3>A different advertisement appears each time you refresh<\/h3>\n<p><strong>Cause:<\/strong> that is rotation, and it means the slot is filled by an ad group rather than a single ad. It is working as designed.<br \/><strong>Fix:<\/strong> nothing to do. If a sponsor has been promised sole occupancy of a slot, that is a booking arrangement rather than a fault, so raise it as a booking question.<br \/><strong>Escalate if:<\/strong> an advertisement that has passed its end date is still appearing in the rotation.<\/p>\n<h2>FAQ<\/h2>\n<p><strong>Q: What is an ad spot?<\/strong><br \/>A: It is the everyday name for a placement &mdash; a named, reusable slot on the page such as the header, the sidebar, the space before or after an article, or the footer. The spot is the position; the ad is what fills it.<\/p>\n<p><strong>Q: What does ad status mean?<\/strong><br \/>A: It is the short answer to whether an advertisement is currently running. Live means it is being shown wherever its conditions allow, scheduled means it is waiting for its start date, paused means it is being held back deliberately, and expired means its end date has passed.<\/p>\n<p><strong>Q: What is the advertiser dashboard?<\/strong><br \/>A: It is the industry term for a self-serve area where an advertiser uploads their own creative, pays online and watches their own statistics. It is not switched on for Utsav Ads &mdash; advertising here is agreed with the MyMahotsav advertising team and invoiced, and they supply the performance figures.<\/p>\n<p><strong>Q: What is the difference between an ad group and a placement?<\/strong><br \/>A: A placement is the slot on the page. An ad group is the set of advertisements that take turns inside it. One placement can be filled by a single ad or by a whole group.<\/p>\n<p><strong>Q: Can members buy advertising space themselves?<\/strong><br \/>A: No. There is no self-serve booking screen or checkout for ad space anywhere on MyMahotsav. Every placement is arranged centrally with the advertising team, which is also why there is no approval queue &mdash; the creative is checked before it is set up.<\/p>\n<p><strong>Q: Do I need to do anything about ads.txt or consent?<\/strong><br \/>A: No. Both are handled centrally for the whole site. They are worth knowing because they explain why a sponsor may ask about ads.txt, and why a reader who has declined cookies may see fewer or less relevant advertisements.<\/p>\n<h2>Related glossaries<\/h2>\n<ul>\n<li><a href=\"https:\/\/mymahotsav.com\/knowledgebase\/?post_type=docs&amp;p=10249\">Utsav Times Glossary: Key News-Portal Terms Explained<\/a> &mdash; the news portal where sponsored placements most often appear.<\/li>\n<li><a href=\"https:\/\/mymahotsav.com\/knowledgebase\/?post_type=docs&amp;p=11118\">Utsav Affiliates Glossary: Key Terms Explained<\/a> &mdash; the other way promotion earns money on MyMahotsav, with its own vocabulary of referrals and commissions.<\/li>\n<li><a href=\"https:\/\/mymahotsav.com\/knowledgebase\/?post_type=docs&amp;p=6053\">Utsav Gallery glossary: key media terms<\/a> &mdash; useful when you are talking about creative and image handling.<\/li>\n<li><a href=\"https:\/\/mymahotsav.com\/knowledgebase\/?post_type=docs&amp;p=6264\">Utsav Pass glossary: key event and ticket terms<\/a> &mdash; for events that sponsors most often want to be seen alongside.<\/li>\n<li><a href=\"https:\/\/mymahotsav.com\/knowledgebase\/?post_type=docs&amp;p=5881\">Glossary: Utsav World community terms<\/a> &mdash; the community words that sit behind visitor conditions such as signed-in members.<\/li>\n<\/ul>\n<div style=\"display:none\" aria-hidden=\"true\" data-mahi=\"context\">\nAlso asked as: What does ad group mean in Utsav Ads? What is an ad spot on MyMahotsav? What does ad status mean? What is the difference between display conditions and visitor conditions? What is a placement in Utsav Ads? Is there an Utsav Ads advertiser dashboard? What does auto-injection mean? What is ads.txt for? Why can I not see an advertisement that is booked? Can I buy ad space on MyMahotsav myself? Utsav Ads terminology explained. Applies to: Utsav Ads (Advertising module), Getting Started &amp; Basics. Where to find it: reference page in the MyMahotsav Guides knowledge base; advertising enquiries go through the Utsav Ads page on the main site to the MyMahotsav advertising team. Canonical facts: Ad = one creative plus its link. Ad group = a set of ads sharing one slot, taking turns, with optional weighting and a cap. Placement = the named reusable slot (header, sidebar, before\/after content, in-content, footer); &#8220;ad spot&#8221; is the informal name for the same thing. Display conditions govern which pages an ad may appear on; visitor conditions govern which readers may see it; both must agree. Ad status: live, scheduled, paused, expired, driven by start and end dates. There is NO self-serve advertiser marketplace, advertiser sign-up, upload form, online payment or advertiser dashboard on MyMahotsav \u2014 placements are built, scheduled and reported centrally by the advertising team and invoiced. Creative is checked before the ad is created, so there is no pending-approval queue. Delivery behaviours: rotation, auto-injection, sticky, pop-up, slider. Revenue routes: directly sold (used here), ad network, Google AdSense, Google Ad Manager. Compliance and measurement: ads.txt authorised-seller file, cookie consent, ad blockers, impressions and clicks. Ads missing for one person only are usually an ad blocker, a cookie choice or a visitor condition.\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Utsav Ads glossary explains the words used across MyMahotsav advertising: an ad is the creative itself, an ad group is a set of ads that take turns in one slot, a placement is the named slot on the page, and ad status tells you whether an ad is live, scheduled or finished. Display and visitor conditions then decide which pages an ad may run on and who may see it.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[618],"glossaries":[],"doc_tag":[381],"knowledge_base":[78],"class_list":["post-11323","docs","type-docs","status-publish","hentry","doc_category-getting-started-basics-product-advertising-featured-placements","doc_tag-rules-policies","knowledge_base-mm-guides"],"year_month":"2026-09","word_count":2661,"total_views":"14","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Tarak Gorai","author_nicename":"tarakgorai","author_url":"https:\/\/mymahotsav.com\/knowledgebase\/author\/tarakgorai\/"},"doc_category_info":[{"term_name":"Getting Started &amp; 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