{"id":3365,"date":"2026-03-03T10:12:58","date_gmt":"2026-03-03T10:12:58","guid":{"rendered":"https:\/\/mymahotsav.com\/knowledgebase\/?post_type=docs&p=3365"},"modified":"2026-03-03T10:12:58","modified_gmt":"2026-03-03T10:12:58","password":"","slug":"media-and-content-archival-use-rights-policy","status":"publish","type":"docs","link":"https:\/\/mymahotsav.com\/knowledgebase\/docs\/policy-hub\/social-media\/media-and-content-archival-use-rights-policy\/","title":{"rendered":"Media and Content Archival Use Rights Policy"},"content":{"rendered":"

Module:<\/strong> Content \/ Media (Utsav Gallery\u2122 \/ Utsav World\u2122)
\nDocument Type<\/strong>:\u00a0Hybrid \u2014 Plain English + Legal Reinforcement
\nTrademark:<\/strong> Utsav World\u2122 is a trademark of MyMahotsav Futuretech Ltd
\nEffective Date:<\/strong>\u00a024th February 2026
\nVersion:<\/strong>\u00a01.0<\/p>\n

\n

Part A: Plain English Summary<\/h2>\n

What This Policy Is About<\/h3>\n

Utsav World\u2122 is building a digital cultural archive of festivals, rituals, traditions, and community life. This policy explains how we preserve cultural heritage content even after users delete it\u2014with important safeguards and opt-out rights.<\/p>\n

Key Points<\/h3>\n
    \n
  • \n

    Cultural preservation mission<\/strong>: Some content has historical, anthropological, and cultural value beyond the individual user who posted it.<\/p>\n<\/li>\n

  • \n

    Archival designation<\/strong>: Only specific content that meets clear criteria becomes part of the permanent archive.<\/p>\n<\/li>\n

  • \n

    Opt-out with reason<\/strong>: You can request removal of your content from the archive, subject to cultural heritage preservation interests.<\/p>\n<\/li>\n

  • \n

    Access restrictions<\/strong>: Archived content isn’t publicly searchable like regular content.<\/p>\n<\/li>\n

  • \n

    No commercial exploitation<\/strong>: Archived content isn’t sold or commercially licensed without additional permissions.<\/p>\n<\/li>\n<\/ul>\n

    \n

    Part B: Legal Terms and Conditions<\/h2>\n

    1. Purpose and Mission<\/h3>\n

    1.1<\/strong>\u00a0Utsav World\u2122 operates a digital cultural preservation program (the “Archive”) with the mission of documenting, preserving, and providing access to cultural heritage materials related to festivals, rituals, traditions, crafts, performing arts, and community life.<\/p>\n

    1.2<\/strong>\u00a0This Policy establishes the legal framework under which Content may be retained, preserved, and made accessible for cultural heritage purposes beyond standard Platform retention periods.<\/p>\n

    1.3<\/strong>\u00a0The Archive operates in alignment with:<\/p>\n

      \n
    • \n

      UNESCO Charter on the Preservation of Digital Heritage<\/p>\n<\/li>\n

    • \n

      International Council on Archives (ICA) principles<\/p>\n<\/li>\n

    • \n

      Relevant national cultural heritage laws<\/p>\n<\/li>\n<\/ul>\n

      2. Eligibility and Selection Criteria<\/h3>\n

      2.1<\/strong>\u00a0Content may be designated for archival preservation if it meets\u00a0one or more<\/strong>\u00a0of the following criteria:<\/p>\n

        \n
      • \n

        (a)\u00a0Documentary uniqueness<\/strong>: Content documents a ritual, practice, festival, or tradition that is rare, endangered, or no longer practiced<\/p>\n<\/li>\n

      • \n

        (b)\u00a0Historical significance<\/strong>: Content captures a significant cultural event, milestone, or moment in community history<\/p>\n<\/li>\n

      • \n

        (c)\u00a0Anthropological value<\/strong>: Content provides scholarly value for the study of culture, religion, or social practices<\/p>\n<\/li>\n

      • \n

        (d)\u00a0Artistic merit<\/strong>: Content represents exceptional artistic expression of cultural themes<\/p>\n<\/li>\n

      • \n

        (e)\u00a0Community nomination<\/strong>: Content is nominated by verified cultural institutions or community elders<\/p>\n<\/li>\n<\/ul>\n

        2.2<\/strong>\u00a0Content is\u00a0NOT<\/strong>\u00a0eligible for archival preservation if:<\/p>\n

          \n
        • \n

          (a) It primarily contains personally identifiable information without documentary necessity<\/p>\n<\/li>\n

        • \n

          (b) It depicts individuals without appropriate releases<\/p>\n<\/li>\n

        • \n

          (c) It contains sacred or secret ceremonial knowledge not authorized for public preservation<\/p>\n<\/li>\n

        • \n

          (d) The Creator has explicitly opted out (Section 5)<\/p>\n<\/li>\n<\/ul>\n

          3. License Extension for Archival Purposes<\/h3>\n

          3.1<\/strong>\u00a0By submitting Content to the Platform, you grant Utsav World\u2122 an\u00a0additional, perpetual, irrevocable license<\/strong>\u00a0to retain, preserve, and provide non-commercial access to your Content\u00a0IF AND ONLY IF<\/strong>\u00a0it receives Archival Designation under Section 2.<\/p>\n

          3.2<\/strong>\u00a0This Archival License is:<\/p>\n

            \n
          • \n

            Non-exclusive<\/p>\n<\/li>\n

          • \n

            Worldwide<\/p>\n<\/li>\n

          • \n

            Royalty-free<\/p>\n<\/li>\n

          • \n

            Perpetual (survives Content deletion and Account closure)<\/p>\n<\/li>\n

          • \n

            Non-commercial<\/p>\n<\/li>\n<\/ul>\n

            3.3<\/strong>\u00a0Permitted archival uses include<\/strong>:<\/p>\n

              \n
            • \n

              (a) Preservation copying and format migration<\/p>\n<\/li>\n

            • \n

              (b) Storage in redundant, geographically distributed preservation systems<\/p>\n<\/li>\n

            • \n

              (c) Display in virtual museum exhibitions<\/p>\n<\/li>\n

            • \n

              (d) Access for verified researchers under ethical use protocols<\/p>\n<\/li>\n

            • \n

              (e) Educational use by cultural and academic institutions<\/p>\n<\/li>\n<\/ul>\n

              4. Opt-Out and Removal Requests<\/h3>\n

              4.1<\/strong>\u00a0Standard opt-out<\/strong>: Creators may opt out of archival preservation by:<\/p>\n

                \n
              • \n

                Contacting\u00a0archives@utsavworld.com<\/p>\n<\/li>\n

              • \n

                Submitting a removal request through the Content deletion flow<\/p>\n<\/li>\n

              • \n

                Specifying “Do Not Archive” preference in Account Settings<\/p>\n<\/li>\n<\/ul>\n

                4.2<\/strong>\u00a0Balancing test<\/strong>: Utsav World\u2122 will honor opt-out requests unless:<\/p>\n

                  \n
                • \n

                  The Content has exceptional, irreplaceable cultural heritage value<\/p>\n<\/li>\n

                • \n

                  The Content is the only known documentation of a significant cultural practice<\/p>\n<\/li>\n

                • \n

                  No reasonable alternative exists for preservation<\/p>\n<\/li>\n<\/ul>\n

                  5. Researcher Access and Ethical Use<\/h3>\n

                  5.1<\/strong>\u00a0Researchers seeking access to archived Content must:<\/p>\n

                    \n
                  • \n

                    Complete research application detailing purpose and methodology<\/p>\n<\/li>\n

                  • \n

                    Agree to Terms of Use for Researchers<\/p>\n<\/li>\n

                  • \n

                    Obtain ethics board approval where applicable<\/p>\n<\/li>\n

                  • \n

                    Commit to attribution and citation standards<\/p>\n<\/li>\n<\/ul>\n

                    \n

                    Part C: Jurisdiction-Specific Addendums<\/h2>\n

                    India Addendum<\/h3>\n

                    National Mission on Cultural Mapping<\/strong>: The Archive aligns with government initiatives to document India’s cultural heritage.<\/p>\n

                    UK Addendum<\/h3>\n

                    Legal Deposit Libraries Act 2003<\/strong>: Utsav World\u2122 may voluntarily deposit culturally significant digital materials with the British Library.<\/p>\n

                    EU Addendum<\/h3>\n

                    GDPR Recital 158<\/strong>: Processing for archiving purposes in the public interest is subject to appropriate safeguards.<\/p>\n","protected":false},"excerpt":{"rendered":"

                    Module: Content \/ Media (Utsav Gallery\u2122 \/ Utsav World\u2122) Document Type:\u00a0Hybrid \u2014 Plain English + Legal Reinforcement Trademark: Utsav World\u2122 is a trademark of MyMahotsav…<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[206],"glossaries":[],"doc_tag":[239,31],"knowledge_base":[199],"class_list":["post-3365","docs","type-docs","status-publish","hentry","doc_category-social-media","doc_tag-consent","doc_tag-policy","knowledge_base-policy-hub"],"year_month":"2026-04","word_count":647,"total_views":"60","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"MyMahotsav Admin","author_nicename":"support-team","author_url":"https:\/\/mymahotsav.com\/knowledgebase\/author\/support-team\/"},"doc_category_info":[{"term_name":"Social Media","term_url":"https:\/\/mymahotsav.com\/knowledgebase\/docs\/mm-guides\/social-media\/"}],"doc_tag_info":[{"term_name":"Consent","term_url":"https:\/\/mymahotsav.com\/knowledgebase\/docs-tag\/consent\/"},{"term_name":"Policy","term_url":"https:\/\/mymahotsav.com\/knowledgebase\/docs-tag\/policy\/"}],"yoast_head":"\nMedia and Content Archival Use Rights Policy | Utsav Gallery - MyMahotsav<\/title>\n<meta name=\"description\" content=\"Learn how Utsav World\u2122 preserves cultural heritage content. 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