{"id":3381,"date":"2026-03-03T12:01:36","date_gmt":"2026-03-03T12:01:36","guid":{"rendered":"https:\/\/mymahotsav.com\/knowledgebase\/?post_type=docs&p=3381"},"modified":"2026-03-03T12:59:18","modified_gmt":"2026-03-03T12:59:18","password":"","slug":"influencer-collaboration-policy","status":"publish","type":"docs","link":"https:\/\/mymahotsav.com\/knowledgebase\/docs\/policy-hub\/social-network\/influencer-collaboration-policy\/","title":{"rendered":"Influencer Collaboration Policy"},"content":{"rendered":"

Module:<\/strong>\u00a0Content \/ Media (Utsav Gallery\u2122 \/ Utsav World\u2122)
\nDocument Type<\/strong>:\u00a0Hybrid \u2014 Plain English + Legal Reinforcement
\nTrademark:<\/strong>\u00a0Utsav World\u2122 is a trademark of MyMahotsav Futuretech Ltd
\nEffective Date:<\/strong>\u00a024th February 2026
\nVersion:<\/strong>\u00a01.0<\/p>\n

\n

Part A: Plain English Summary<\/h2>\n

Working with Brands and Partners on Utsav World\u2122<\/h3>\n

Influencers and creators play a vital role in our community. This policy explains the rules when you collaborate with brands or get paid for content.<\/p>\n

The Simple Truth<\/h3>\n
    \n
  • \n

    Be transparent<\/strong>: Always disclose when you’re being paid or receive free products.<\/p>\n<\/li>\n

  • \n

    Follow the law<\/strong>: Advertising standards apply everywhere\u2014know the rules.<\/p>\n<\/li>\n

  • \n

    Your content, your responsibility<\/strong>: You’re responsible for what you promote.<\/p>\n<\/li>\n

  • \n

    No misleading claims<\/strong>: Don’t say things about products that aren’t true.<\/p>\n<\/li>\n

  • \n

    We may require labels<\/strong>: Use our branded content tools when available.<\/p>\n<\/li>\n<\/ul>\n

    \n

    Part B: Legal Terms and Conditions<\/h2>\n

    1. Definitions<\/h3>\n
    \n
    \n
    <\/div>\n
    <\/div>\n<\/div>\n\n\n\n\n\n\n\n\n
    Term<\/th>\nDefinition<\/th>\n<\/tr>\n<\/thead>\n
    Influencer<\/td>\nA user who creates content and has influence over purchasing decisions due to their authority, knowledge, or relationship with their audience<\/td>\n<\/tr>\n
    Branded Content<\/td>\nContent that features or is influenced by a third-party brand, sponsor, or advertiser for payment or other consideration<\/td>\n<\/tr>\n
    Material Connection<\/td>\nAny relationship that might affect the weight or credibility of your endorsement (payment, free products, discounts, family relationship, employment)<\/td>\n<\/tr>\n
    Endorsement<\/td>\nAny statement about a product or service that consumers might reasonably believe reflects the opinions of the endorser<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    2. Disclosure Requirements<\/h3>\n

    2.1<\/strong>\u00a0You must clearly and conspicuously disclose any Material Connection when posting Branded Content.<\/p>\n

    2.2<\/strong>\u00a0Disclosure must be:<\/p>\n

      \n
    • \n

      Clear<\/strong>: Easy to understand language<\/p>\n<\/li>\n

    • \n

      Conspicuous<\/strong>: Hard to miss (not hidden in a long caption)<\/p>\n<\/li>\n

    • \n

      Placement<\/strong>: Before the “more” button, at beginning of video<\/p>\n<\/li>\n

    • \n

      Language<\/strong>: Local language requirements apply<\/p>\n<\/li>\n<\/ul>\n

      2.3<\/strong>\u00a0Acceptable disclosures include:<\/p>\n

        \n
      • \n

        #ad (preferred for most platforms)<\/p>\n<\/li>\n

      • \n

        #sponsored<\/p>\n<\/li>\n

      • \n

        “Paid partnership with [Brand]”<\/p>\n<\/li>\n

      • \n

        “Thanks to [Brand] for providing this product”<\/p>\n<\/li>\n<\/ul>\n

        2.4<\/strong>\u00a0Unacceptable disclosures:<\/p>\n

          \n
        • \n

          #collab (too vague)<\/p>\n<\/li>\n

        • \n

          #thanks (doesn’t indicate payment)<\/p>\n<\/li>\n

        • \n

          In stories without text overlay<\/p>\n<\/li>\n

        • \n

          In tiny font at the end<\/p>\n<\/li>\n<\/ul>\n

          3. Branded Content Tools<\/h3>\n

          3.1<\/strong>\u00a0Utsav World\u2122 provides Branded Content tags that:<\/p>\n

            \n
          • \n

            Clearly label content as paid partnership<\/p>\n<\/li>\n

          • \n

            May provide disclosure data to brands<\/p>\n<\/li>\n

          • \n

            Help us enforce this policy<\/p>\n<\/li>\n<\/ul>\n

            3.2<\/strong>\u00a0Use of Branded Content tools is required where available.<\/p>\n

            4. Prohibited Practices<\/h3>\n

            4.1<\/strong>\u00a0You may not:<\/p>\n

              \n
            • \n

              Make false or misleading claims about products<\/p>\n<\/li>\n

            • \n

              Endorse products you haven’t used<\/p>\n<\/li>\n

            • \n

              Promote prohibited products (illegal drugs, weapons, etc.)<\/p>\n<\/li>\n

            • \n

              Target minors with inappropriate products<\/p>\n<\/li>\n

            • \n

              Use deceptive tactics to promote products<\/p>\n<\/li>\n<\/ul>\n

              4.2<\/strong>\u00a0Specific restrictions:<\/p>\n

              \n
              \n
              <\/div>\n
              <\/div>\n<\/div>\n\n\n\n\n\n\n\n\n
              Category<\/th>\nRestriction<\/th>\n<\/tr>\n<\/thead>\n
              Alcohol<\/td>\nMust comply with local laws; not target minors<\/td>\n<\/tr>\n
              Gambling<\/td>\nRestricted; must comply with local laws<\/td>\n<\/tr>\n
              Health Products<\/td>\nCannot make unsubstantiated health claims<\/td>\n<\/tr>\n
              Financial Products<\/td>\nMust comply with financial advertising rules<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

              5. Authenticity<\/h3>\n

              5.1<\/strong>\u00a0Your endorsements must reflect your honest opinions, findings, beliefs, or experiences.<\/p>\n

              5.2<\/strong>\u00a0You cannot say things you don’t believe just because you’re being paid.<\/p>\n

              5.3<\/strong>\u00a0If you stop believing in a product, you should stop endorsing it.<\/p>\n

              6. Brand Responsibility<\/h3>\n

              6.1<\/strong>\u00a0Brands are also responsible for ensuring influencer content complies with these rules.<\/p>\n

              6.2<\/strong>\u00a0Brands must:<\/p>\n

                \n
              • \n

                Provide influencers with clear guidelines<\/p>\n<\/li>\n

              • \n

                Monitor influencer content<\/p>\n<\/li>\n

              • \n

                Not require influencers to make false claims<\/p>\n<\/li>\n

              • \n

                Maintain records of influencer relationships<\/p>\n<\/li>\n<\/ul>\n

                7. Enforcement<\/h3>\n

                7.1<\/strong>\u00a0Violations of this policy may result in:<\/p>\n

                \n
                \n
                <\/div>\n
                <\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n
                Action<\/th>\nDescription<\/th>\n<\/tr>\n<\/thead>\n
                Content Removal<\/td>\nNon-compliant content removed<\/td>\n<\/tr>\n
                Warning<\/td>\nNotification of violation<\/td>\n<\/tr>\n
                Temporary Suspension<\/td>\nLoss of posting privileges<\/td>\n<\/tr>\n
                Permanent Ban<\/td>\nAccount termination<\/td>\n<\/tr>\n
                Reporting<\/td>\nMay report to advertising regulators<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

                7.2<\/strong>\u00a0Repeat violations will result in escalating consequences.<\/p>\n

                8. Regulatory Compliance<\/h3>\n

                8.1<\/strong>\u00a0Influencers are responsible for complying with applicable laws, including:<\/p>\n

                \n
                \n
                <\/div>\n
                <\/div>\n<\/div>\n\n\n\n\n\n\n\n\n
                Jurisdiction<\/th>\nRegulatory Body<\/th>\nKey Rules<\/th>\n<\/tr>\n<\/thead>\n
                India<\/td>\nASCI<\/td>\nAdvertising Standards Council of India Code<\/td>\n<\/tr>\n
                UK<\/td>\nASA<\/td>\nCAP Code, Consumer Protection Regulations<\/td>\n<\/tr>\n
                US<\/td>\nFTC<\/td>\nEndorsement Guides, Native Advertising Rules<\/td>\n<\/tr>\n
                EU<\/td>\nNational Authorities<\/td>\nUnfair Commercial Practices Directive<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

                9. Tax Compliance<\/h3>\n

                9.1<\/strong>\u00a0If you receive payment for influencer content:<\/p>\n

                  \n
                • \n

                  You are responsible for reporting income to tax authorities<\/p>\n<\/li>\n

                • \n

                  Utsav World\u2122 may issue tax forms where required<\/p>\n<\/li>\n

                • \n

                  Consult a tax professional for advice<\/p>\n<\/li>\n<\/ul>\n

                  \n

                  Part C: Jurisdiction-Specific Addendums<\/h2>\n

                  India Addendum<\/h3>\n

                  ASCI Guidelines for Influencer Advertising<\/strong>\u00a0:<\/p>\n

                    \n
                  • \n

                    Disclosure must use #ad, #sponsored, or #promotion<\/p>\n<\/li>\n

                  • \n

                    Disclosure in the language of the endorsement<\/p>\n<\/li>\n

                  • \n

                    For videos, disclosure in both video and description<\/p>\n<\/li>\n

                  • \n

                    Stories must have disclosure as text overlay<\/p>\n<\/li>\n<\/ul>\n

                    Consumer Protection Act, 2019<\/strong>: Misleading ads can result in penalties up to \u20b910 lakh.<\/p>\n

                    UK Addendum<\/h3>\n

                    CAP Code<\/strong>:<\/p>\n

                      \n
                    • \n

                      Ads must be obviously identifiable<\/p>\n<\/li>\n

                    • \n

                      #ad is preferred disclosure<\/p>\n<\/li>\n

                    • \n

                      Influencers must not mislead consumers<\/p>\n<\/li>\n<\/ul>\n

                      ASA Enforcement<\/strong>: Can ban ads and refer to statutory bodies.<\/p>\n

                      US Addendum<\/h3>\n

                      FTC Endorsement Guides<\/strong>:<\/p>\n

                        \n
                      • \n

                        Material connections must be disclosed<\/p>\n<\/li>\n

                      • \n

                        Disclosures must be clear and conspicuous<\/p>\n<\/li>\n

                      • \n

                        Health claims must be substantiated<\/p>\n<\/li>\n

                      • \n

                        Testimonials must reflect typical results<\/p>\n<\/li>\n<\/ul>\n

                        EU Addendum<\/h3>\n

                        Unfair Commercial Practices Directive<\/strong>:<\/p>\n

                          \n
                        • \n

                          Misleading actions prohibited<\/p>\n<\/li>\n

                        • \n

                          Material information must be provided<\/p>\n<\/li>\n

                        • \n

                          Country-specific implementations vary<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                          Module:\u00a0Content \/ Media (Utsav Gallery\u2122 \/ Utsav World\u2122) Document Type:\u00a0Hybrid \u2014 Plain English + Legal Reinforcement Trademark:\u00a0Utsav World\u2122 is a trademark of MyMahotsav Futuretech Ltd…<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[260],"glossaries":[],"doc_tag":[31],"knowledge_base":[199],"class_list":["post-3381","docs","type-docs","status-publish","hentry","doc_category-social-network","doc_tag-policy","knowledge_base-policy-hub"],"year_month":"2026-04","word_count":722,"total_views":"64","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"MyMahotsav Admin","author_nicename":"support-team","author_url":"https:\/\/mymahotsav.com\/knowledgebase\/author\/support-team\/"},"doc_category_info":[{"term_name":"Social Network","term_url":"https:\/\/mymahotsav.com\/knowledgebase\/docs\/mm-guides\/social-network\/"}],"doc_tag_info":[{"term_name":"Policy","term_url":"https:\/\/mymahotsav.com\/knowledgebase\/docs-tag\/policy\/"}],"yoast_head":"\nInfluencer Collaboration Policy | Utsav World - MyMahotsav<\/title>\n<meta name=\"description\" content=\"Complete influencer collaboration policy for Utsav World\u2122. 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