{"id":8322,"date":"2026-08-24T20:01:37","date_gmt":"2026-08-24T19:01:37","guid":{"rendered":"https:\/\/mymahotsav.com\/knowledgebase\/docs\/non-knowledgebase\/uncategorized\/run-a-promotion\/"},"modified":"2026-08-24T20:01:37","modified_gmt":"2026-08-24T19:01:37","password":"","slug":"run-a-promotion","status":"publish","type":"docs","link":"https:\/\/mymahotsav.com\/knowledgebase\/docs\/mm-guides\/utsav-bookings\/discounts-gift-cards-taxes-loyalty\/run-a-promotion\/","title":{"rendered":"Run a Promotion with Coupons and Gift Cards (for Service Providers)"},"content":{"rendered":"<div style=\"background:#f3f0fb;border-left:4px solid #7c5cbf;border-radius:8px;padding:14px 18px;margin:22px 0;line-height:1.6;\">&#128100; <strong>Who this is for<\/strong><br \/>Service providers who take bookings through Utsav Bookings and want to run a time-boxed offer &mdash; a festive discount, a launch offer, or a spend-and-get reward. You need your own provider (tenant) dashboard, and your plan needs to include the Coupons and Gift cards modules. Customers do not need this guide: they simply enter the code when they book.<\/div>\n<h2>Quick answer<\/h2>\n<p><strong>Open your Tenant Dashboard and choose Coupons in the left sidebar, then click ADD COUPON and give the coupon a code, a discount, a usage limit, a validity window and the services it applies to. Offer gift cards alongside it from the Gift cards screen using ADD GIFT CARD, then share the offer with the Share your page link at the top of the dashboard. Both screens keep a usage history, so you can see how the promotion is performing while it runs.<\/strong><\/p>\n<figure style=\"margin:28px 0 42px;\"><video controls preload=\"metadata\" playsinline style=\"width:100%;aspect-ratio:16\/9;border:0;border-radius:10px;box-shadow:0 5px 25px rgba(0,0,0,0.12);display:block;background:#000;\" src=\"https:\/\/mymahotsav.com\/kb-img\/run-a-promotion-with-coupons-and-gift-cards-for-service-providers-mt7lhup6-walkthrough.mp4\">Your browser cannot play this video. <a href=\"https:\/\/mymahotsav.com\/kb-img\/run-a-promotion-with-coupons-and-gift-cards-for-service-providers-mt7lhup6-walkthrough.mp4\" target=\"_blank\" rel=\"noopener\">Open the walkthrough video<\/a>.<\/video><figcaption style=\"margin-top:14px;font-size:0.9em;color:#6b7280;line-height:1.55;\">A short walkthrough of the Coupons and Gift cards screens in the Tenant Dashboard.<\/figcaption><\/figure>\n<h2>Before you begin<\/h2>\n<ul>\n<li>Sign in with the account that runs your bookings business. Coupons and gift cards belong to a provider (tenant) dashboard, not to an ordinary member account.<\/li>\n<li>Open your Tenant Dashboard from your profile dropdown, then choose <strong>Coupons<\/strong> in the left sidebar. The direct link is <a href=\"https:\/\/mymahotsav.com\/utsav-bookings\/tenant-dashboard\/?module=coupons\" target=\"_blank\" rel=\"noopener\">mymahotsav.com\/utsav-bookings\/tenant-dashboard\/?module=coupons<\/a>, and the gift-card screen is the same address ending in <strong>?module=giftcards<\/strong>.<\/li>\n<li>If a sign-in box appears instead of the dashboard, you are not signed in. Sign in and open the link again.<\/li>\n<li>If the sidebar loads but <strong>Coupons<\/strong> or <strong>Gift cards<\/strong> is missing, those modules are not switched on for your account or plan &mdash; see Troubleshooting below.<\/li>\n<li>Decide the offer before you start: the code you want customers to type, how much comes off, how many times it can be used, the dates it runs between, and which of your services it covers.<\/li>\n<\/ul>\n<h2>Step 1 &mdash; Open the Coupons screen<\/h2>\n<p>In the Tenant Dashboard sidebar, click <strong>Coupons<\/strong>. The screen lists every code you already have, with its discount, usage limit, how many times it has been used, and its status.<\/p>\n<p>Two controls matter here, and both are ringed in the picture below:<\/p>\n<ol>\n<li><strong>Quick search<\/strong> (ringed 1) &mdash; finds a code in your list once you have more than a handful.<\/li>\n<li><strong>ADD COUPON<\/strong> (ringed 2) &mdash; the orange button at the top right that starts a new coupon.<\/li>\n<\/ol>\n<figure style=\"margin:34px auto 42px;text-align:center;\"><a href=\"https:\/\/mymahotsav.com\/kb-img\/run-a-promotion-with-coupons-and-gift-cards-for-service-providers-mt7lhup6-01.png\" target=\"_blank\" rel=\"noopener\" title=\"Click to view full size\" class=\"docbot-zoom\"><img decoding=\"async\" style=\"border-radius:10px;box-shadow:0 5px 25px 0 rgba(0,0,0,0.1);border:1px solid rgba(0,0,0,0.06);display:block;max-width:100%;height:auto;margin:0 auto;cursor:zoom-in;\" src=\"https:\/\/mymahotsav.com\/kb-img\/run-a-promotion-with-coupons-and-gift-cards-for-service-providers-mt7lhup6-01.png\" alt=\"The Coupons screen in the Tenant Dashboard, listing two coupon codes, with the Quick search box ringed 1 and the ADD COUPON button ringed 2.\" \/><\/a><figcaption style=\"margin-top:14px;font-size:0.9em;color:#6b7280;line-height:1.55;\">The Coupons screen as you first see it &mdash; Quick search is ringed 1, and ADD COUPON, the button that starts a new promotion, is ringed 2.<\/figcaption><\/figure>\n<h2>Step 2 &mdash; Check your existing codes and choose a new one<\/h2>\n<p>Before you create anything, look at what you already have. Type the code you are thinking of into <strong>Quick search<\/strong> to see whether you are using it already, and read the list underneath for context.<\/p>\n<p>Each row tells you whether a code is worth reusing or is finished with:<\/p>\n<ul>\n<li><strong>CODE<\/strong> &mdash; what the customer types when booking.<\/li>\n<li><strong>DISCOUNT<\/strong> &mdash; how much comes off, shown as a percentage.<\/li>\n<li><strong>USAGE LIMIT<\/strong> and <strong>Times Used<\/strong> &mdash; the cap you set, and how far through it you are.<\/li>\n<li><strong>STATUS<\/strong> &mdash; whether the code is live or <strong>Expired<\/strong>.<\/li>\n<\/ul>\n<p>In the picture, the provider is checking <strong>DIWALI25<\/strong> before the festive season. The two codes already on the account, GFX1000 and 25X, both show <strong>Expired<\/strong>, so neither is running and the new festive code will not clash with them.<\/p>\n<figure style=\"margin:34px auto 42px;text-align:center;\"><a href=\"https:\/\/mymahotsav.com\/kb-img\/run-a-promotion-with-coupons-and-gift-cards-for-service-providers-mt7lhup6-02.png\" target=\"_blank\" rel=\"noopener\" title=\"Click to view full size\" class=\"docbot-zoom\"><img decoding=\"async\" style=\"border-radius:10px;box-shadow:0 5px 25px 0 rgba(0,0,0,0.1);border:1px solid rgba(0,0,0,0.06);display:block;max-width:100%;height:auto;margin:0 auto;cursor:zoom-in;\" src=\"https:\/\/mymahotsav.com\/kb-img\/run-a-promotion-with-coupons-and-gift-cards-for-service-providers-mt7lhup6-02.png\" alt=\"The Coupons screen with DIWALI25 typed into the Quick search box, above a list showing the GFX1000 and 25X codes, both marked Expired.\" \/><\/a><figcaption style=\"margin-top:14px;font-size:0.9em;color:#6b7280;line-height:1.55;\">Checking a planned code, DIWALI25, against the codes already on the account &mdash; both existing ones show as Expired.<\/figcaption><\/figure>\n<p>Keep the code short, upper case and easy to say out loud, because customers often hear it before they type it. Tie it to the occasion so it is obvious in your reporting later &mdash; DIWALI25, NEWYEAR10, MONSOONSPA.<\/p>\n<h2>Step 3 &mdash; Create the coupon and set its validity window<\/h2>\n<p>Click <strong>ADD COUPON<\/strong>. A short create form opens over the list, where you build the promotion itself:<\/p>\n<ol>\n<li><strong>The code<\/strong> &mdash; exactly what the customer will type at checkout, such as DIWALI25.<\/li>\n<li><strong>The discount<\/strong> &mdash; how much comes off the booking. This is the figure that later shows in the DISCOUNT column.<\/li>\n<li><strong>The usage limit<\/strong> &mdash; the total number of times the code may be redeemed. This is the single most important field for protecting your margin, so always set it rather than leaving the promotion open-ended.<\/li>\n<li><strong>The validity window<\/strong> &mdash; the dates the offer runs between. Once the end date passes, the coupon flips to <strong>Expired<\/strong> on the list and stops working for customers, with nothing further for you to do.<\/li>\n<li><strong>The eligible services<\/strong> &mdash; the services (and, where you use them, the staff and locations) the offer applies to. Leaving this open applies the coupon across the board; narrowing it keeps the discount on the treatments you actually want to push.<\/li>\n<\/ol>\n<p>Save the coupon when you are happy. It appears in the list straight away, and you can reopen it from the row&rsquo;s <strong>&hellip;<\/strong> menu if you need to change the discount or extend the dates.<\/p>\n<div style=\"background:#f4f6f8;border-left:4px solid #9aa4b2;border-radius:8px;padding:14px 18px;margin:22px 0;line-height:1.6;\">&#8505;&#65039; <strong>Note<\/strong><br \/>The create form opens as a panel on top of the list rather than as a separate page, so the screen behind it dims. If the page dims but no form appears, see the first entry under Troubleshooting.<\/div>\n<h2>Step 4 &mdash; Add the gift-card side of the promotion<\/h2>\n<p>Gift cards live on their own screen, and this is the half of the campaign that brings money in up front and brings customers back afterwards. In the sidebar, choose <strong>Gift cards<\/strong>, or open <a href=\"https:\/\/mymahotsav.com\/utsav-bookings\/tenant-dashboard\/?module=giftcards\" target=\"_blank\" rel=\"noopener\">mymahotsav.com\/utsav-bookings\/tenant-dashboard\/?module=giftcards<\/a>.<\/p>\n<p>The list shows every card you have issued and how much of it is left, which is what makes a spend-and-get offer easy to run:<\/p>\n<ul>\n<li><strong>CODE<\/strong> &mdash; the card code the customer redeems.<\/li>\n<li><strong>BALANCE<\/strong> &mdash; the value the card started with.<\/li>\n<li><strong>SPENT<\/strong> and <strong>LEFTOVER<\/strong> &mdash; how much has been used against bookings, and how much remains.<\/li>\n<\/ul>\n<figure style=\"margin:34px auto 42px;text-align:center;\"><a href=\"https:\/\/mymahotsav.com\/kb-img\/run-a-promotion-with-coupons-and-gift-cards-for-service-providers-mt7lhup6-03.png\" target=\"_blank\" rel=\"noopener\" title=\"Click to view full size\" class=\"docbot-zoom\"><img decoding=\"async\" style=\"border-radius:10px;box-shadow:0 5px 25px 0 rgba(0,0,0,0.1);border:1px solid rgba(0,0,0,0.06);display:block;max-width:100%;height:auto;margin:0 auto;cursor:zoom-in;\" src=\"https:\/\/mymahotsav.com\/kb-img\/run-a-promotion-with-coupons-and-gift-cards-for-service-providers-mt7lhup6-03.png\" alt=\"The Gift cards screen in the Tenant Dashboard, listing four cards with their balance, spent and leftover amounts, and an ADD GIFT CARD button at the top right.\" \/><\/a><figcaption style=\"margin-top:14px;font-size:0.9em;color:#6b7280;line-height:1.55;\">The Gift cards screen &mdash; four live cards with their balance, spent and leftover amounts, and ADD GIFT CARD at the top right.<\/figcaption><\/figure>\n<p>Click <strong>ADD GIFT CARD<\/strong> to issue one. The form asks for a <strong>code<\/strong>, an <strong>amount<\/strong>, and then the <strong>location<\/strong>, <strong>services<\/strong> and <strong>staff<\/strong> the card may be spent on &mdash; the same kind of targeting you gave the coupon, so the two halves of the campaign can be pointed at exactly the same services.<\/p>\n<h2>Step 5 &mdash; Put the offer where customers will see it<\/h2>\n<p>A promotion nobody knows about earns nothing. Once both pieces exist:<\/p>\n<ol>\n<li>Use <strong>Share your page<\/strong> at the top of the Tenant Dashboard to get the link to your public booking page, and put the code in the message you send with it.<\/li>\n<li>Post the same link and code wherever your customers already follow you &mdash; your social channels, your mailing list, and any group chat where regulars ask about availability.<\/li>\n<li>Tell customers where the code goes: they enter it on the final confirmation step of the booking, just before paying.<\/li>\n<li>Give the offer an end date in the message itself. &ldquo;Until the 15th&rdquo; converts far better than an offer with no deadline, and it matches the validity window you set in Step 3.<\/li>\n<\/ol>\n<h2>Step 6 &mdash; Track how the promotion is doing<\/h2>\n<p>Both screens report on themselves while the campaign runs, so you do not have to guess:<\/p>\n<ul>\n<li>On <strong>Coupons<\/strong>, compare <strong>Times Used<\/strong> with <strong>USAGE LIMIT<\/strong> to see how much of the promotion has been taken up, and how close you are to the cap.<\/li>\n<li>On either screen, open the <strong>Usage history<\/strong> icon on a row to see the individual redemptions behind those numbers.<\/li>\n<li>On <strong>Gift cards<\/strong>, watch <strong>SPENT<\/strong> against <strong>LEFTOVER<\/strong> &mdash; money already taken versus service still owed.<\/li>\n<li>Use <strong>Payments<\/strong> and <strong>Reports<\/strong> in the sidebar to check what the discounted bookings were actually worth.<\/li>\n<\/ul>\n<p>If a code is being used far faster than you expected, edit it and lower the usage limit, or let the validity window close it. If nothing is happening at all, the offer is usually not visible enough rather than not generous enough &mdash; share it again before you increase the discount.<\/p>\n<h2>Tips and best practices<\/h2>\n<ul>\n<li>Pair the two halves rather than running them separately. A limited-time coupon brings new customers in; a gift-card bonus &mdash; spend a set amount, receive a card towards the next visit &mdash; lifts the value of each booking and books the return visit.<\/li>\n<li>Run one headline promotion at a time. Overlapping offers with generous limits are the quickest way to erode a margin, because a single customer can stack their way to a much bigger discount than you intended.<\/li>\n<li>Narrow the eligible services to the ones with spare capacity. Discounting a treatment that is already fully booked costs you money without gaining a single new customer.<\/li>\n<li>Reuse the naming pattern each season &mdash; DIWALI25 this year, DIWALI26 next &mdash; so your coupon list stays readable and year-on-year comparisons are easy.<\/li>\n<li>Check the coupon list a day after the promotion ends. A code showing <strong>Expired<\/strong> with a healthy <strong>Times Used<\/strong> figure is your evidence for what to repeat.<\/li>\n<\/ul>\n<div style=\"background:#eef8f0;border-left:4px solid #2e9e5b;border-radius:8px;padding:14px 18px;margin:22px 0;line-height:1.6;\">&#127919; <strong>Best practice<\/strong><br \/>Always set a usage limit and an end date before you publish a code anywhere. The two together turn a discount into a campaign you control: the limit caps what the promotion can cost you, and the date closes it for you without needing to remember.<\/div>\n<div style=\"background:#fff6f1;border-left:4px solid #e0592b;border-radius:8px;padding:14px 18px;margin:22px 0;line-height:1.6;\">&#128161; <strong>Tip<\/strong><br \/>Create the coupon a day or two before you announce it and test it yourself on a real booking. Five minutes of checking beats a queue of customers telling you the code does not work.<\/div>\n<h2>Troubleshooting<\/h2>\n<h3>I clicked ADD COUPON, the screen dimmed, but no form appeared<\/h3>\n<p><strong>Cause:<\/strong> the create panel opens on top of the list, and occasionally the background dims while the panel itself fails to draw &mdash; usually after the dashboard has been left open for a long time, or when a browser extension interferes with it. <strong>Fix:<\/strong> press Esc, reload the page, and click <strong>ADD COUPON<\/strong> again. If it still does not appear, try a private window or a different browser, which rules out extensions and stale page data. <strong>Escalate if:<\/strong> the form still fails to open after a reload in a second browser &mdash; send us the date, time and browser you used so we can match it to the server logs.<\/p>\n<h3>There is no Coupons or Gift cards item in my sidebar<\/h3>\n<p><strong>Cause:<\/strong> these modules belong to a service provider&rsquo;s dashboard and are included with particular plans, so an ordinary member account, or a provider account on a plan without them, will not show them. <strong>Fix:<\/strong> confirm you are signed in with the account that runs your bookings business, then open the direct links in Before you begin. An empty dashboard shell with no modules almost always means the wrong account is signed in. <strong>Escalate if:<\/strong> you are on the right account and your plan should include promotions &mdash; contact support with your business name and we will check what is enabled.<\/p>\n<h3>A customer says the code was rejected when booking<\/h3>\n<p><strong>Cause:<\/strong> almost always one of three things &mdash; the validity window has closed, the usage limit has been reached, or the service they are booking is not one of the eligible services. <strong>Fix:<\/strong> find the code on the Coupons screen and check it in that order: <strong>STATUS<\/strong> for <strong>Expired<\/strong>, then <strong>Times Used<\/strong> against <strong>USAGE LIMIT<\/strong>, then reopen the coupon and confirm the service they chose is included. Also check they are typing it exactly, as trailing spaces copied from a message are a common culprit. <strong>Escalate if:<\/strong> the code is live, under its limit, and covers the service, but still will not apply.<\/p>\n<h3>A gift card&rsquo;s leftover amount has not changed after a booking<\/h3>\n<p><strong>Cause:<\/strong> the card only draws down when a booking that used it is actually completed and paid; a booking that is still pending, or one paid another way, leaves the balance untouched. <strong>Fix:<\/strong> open the <strong>Usage history<\/strong> icon on the card&rsquo;s row and compare it with the booking in <strong>Payments<\/strong> to see whether the card was applied at all. <strong>Escalate if:<\/strong> the usage history shows the redemption but <strong>SPENT<\/strong> and <strong>LEFTOVER<\/strong> do not add up to the original balance.<\/p>\n<h2>FAQ<\/h2>\n<p><strong>Q: How do I combine coupons and gift cards in one campaign?<\/strong><br \/>A: Build them separately and point them at the same thing. Create the coupon under Coupons with the code, discount, usage limit and validity window, then issue gift cards under Gift cards for the same services and the same period. Announce them together as one offer &mdash; for example, a discount on this month&rsquo;s bookings plus a gift card towards the next visit for anyone who spends over a set amount.<\/p>\n<p><strong>Q: How do I set a promotion&rsquo;s validity window?<\/strong><br \/>A: It is part of the coupon itself. When you create or edit a coupon, set the dates it runs between. The list shows the result in the STATUS column: once the end date passes, the code shows Expired and stops being accepted at checkout, so you do not need to switch anything off by hand.<\/p>\n<p><strong>Q: Can I limit a promotion to certain services?<\/strong><br \/>A: Yes. Both a coupon and a gift card can be restricted to particular services, and to the staff and locations that provide them. Choose only the services you want to promote, and the offer will not apply to anything else you sell.<\/p>\n<p><strong>Q: Where should I promote the offer?<\/strong><br \/>A: Start with Share your page at the top of your Tenant Dashboard, which gives you the link to your public booking page &mdash; send that link and the code together. Then reuse the same pair wherever your customers already follow you, and always include the end date so the offer has urgency.<\/p>\n<p><strong>Q: Can I see who used a coupon?<\/strong><br \/>A: Yes. The Times Used column gives you the running count, and the Usage history icon on the coupon&rsquo;s row opens the individual redemptions behind it. Gift cards have the same icon, alongside their balance, spent and leftover amounts.<\/p>\n<p><strong>Q: Can I stop a promotion early?<\/strong><br \/>A: Yes. Reopen the coupon from its row and either shorten the validity window so it ends today, or lower the usage limit to the number already used. Codes you have already shared will simply stop being accepted, so tell anyone who was expecting to use it.<\/p>\n<div style=\"display:none\" aria-hidden=\"true\" data-mahi=\"context\">\nAlso asked as: how do I run a promotion on Utsav Bookings; how do I create a discount coupon for my services; how do I set up a festive offer for my bookings business; how do I combine a coupon with a gift card; how do I set the start and end dates for a coupon; can I limit a discount code to certain services; how do I cap how many times a coupon can be used; where do I share my booking offer with customers; how do I see how many times a coupon was used; why is my customer&#8217;s discount code being rejected. Applies to: Utsav Bookings promotions for service providers (tenants) &mdash; the Coupons module and the Gift cards module of the Tenant Dashboard. Where to find it: sign in as the service-provider account, open the Tenant Dashboard from the profile dropdown, then Coupons in the left sidebar (direct link https:\/\/mymahotsav.com\/utsav-bookings\/tenant-dashboard\/?module=coupons) and Gift cards (direct link https:\/\/mymahotsav.com\/utsav-bookings\/tenant-dashboard\/?module=giftcards); a sign-in box instead of the dashboard means the member is not signed in. Canonical facts: both modules are visible only to a service-provider (tenant) account whose plan includes them, and are not part of an ordinary member account; the Coupons list shows CODE, DISCOUNT, USAGE LIMIT, Times Used, STATUS and Usage history, with a Quick search box and an ADD COUPON button at the top right; ADD COUPON opens a short create form covering the code, the discount, the usage limit, the validity window and the eligible services, staff and locations; a coupon whose end date has passed shows STATUS Expired and is no longer accepted at checkout, with no manual switch-off needed; coupons can be reopened and edited from the row&#8217;s &#8230; menu, so the discount can be changed, the dates extended, or the promotion ended early by shortening the window or lowering the limit; the Gift cards list shows ID, CODE, BALANCE, SPENT, LEFTOVER and Usage history, with an ADD GIFT CARD button at the top right; the gift-card create form asks for a code, an amount, and location, services and staff restrictions; customers enter a coupon code on the final confirmation step of the booking wizard, just before paying; the Share your page button at the top of the Tenant Dashboard produces the public booking-page link used to promote the offer; take-up is tracked by comparing Times Used with USAGE LIMIT, by SPENT versus LEFTOVER on a gift card, and through the Payments and Reports modules. Known issue: the ADD COUPON panel occasionally dims the page without drawing the form &mdash; reload and retry, then try a different browser.<br \/>\nVideo walkthrough: https:\/\/mymahotsav.com\/kb-img\/run-a-promotion-with-coupons-and-gift-cards-for-service-providers-mt7lhup6-walkthrough.mp4\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To run a promotion on Utsav Bookings, open your Tenant Dashboard, go to Coupons and use ADD COUPON to set a code, a discount, a usage limit, a validity window and the services it applies to. Then offer gift cards alongside it from the Gift cards screen and share both with the Share your page link.<\/p>\n","protected":false},"author":3,"featured_media":8323,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[421],"glossaries":[],"doc_tag":[293],"knowledge_base":[78],"class_list":["post-8322","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_category-discounts-gift-cards-taxes-loyalty","doc_tag-guides","knowledge_base-mm-guides"],"year_month":"2026-09","word_count":2847,"total_views":"15","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Tarak Gorai","author_nicename":"tarakgorai","author_url":"https:\/\/mymahotsav.com\/knowledgebase\/author\/tarakgorai\/"},"doc_category_info":[{"term_name":"Discounts, Gift Cards, Taxes &amp; 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