Doc Summary
Module: Utsav Affiliates™ (Fraud Prevention)
Document Type: Policy
Trademark: Utsav Affiliates™ is a trademark of MyMahotsav Futuretech Ltd (™ pending)
Effective Date: 24th February 2026
Version: 1.0
Part A: Plain English Summary #
Protecting the Integrity of Our Program #
Fraud hurts everyone—legitimate affiliates, our brand, and our customers. This policy explains how we detect fraud, investigate suspicious activity, and enforce consequences.
The Simple Truth #
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Fraud = Zero Commissions: If you engage in fraudulent activity, you forfeit all commissions—past, present, and future.
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We Investigate Suspicious Activity: If something looks unusual, we may delay your payments for up to 180 days while we investigate.
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No Second Chances for Fraud: Fraudulent activity results in immediate termination and permanent ban. No warnings, no appeals.
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You Indemnify Us: If your fraud causes us losses, you’re responsible.
Part B: Fraud Prevention and Enforcement #
1. DEFINITION OF FRAUD TRAFFIC #
1.1 “Fraud Traffic” includes, but is not limited to:
| Category | Examples |
|---|---|
| Automated Traffic | Bot-generated clicks, scripted activities, automated form submissions |
| Self-Referrals | Affiliate generating commissions through their own purchases or accounts |
| Incentivized Fraud | Offering rewards or payments to customers for clicking or purchasing without genuine interest |
| Cookie Stuffing | Dropping affiliate cookies without the customer’s knowledge or intent |
| Click Fraud | Repeated, artificial clicking on affiliate links |
| Fake Leads | Submitting false or fabricated lead information |
| Unauthorized Payment Abuse | Transactions using stolen payment methods |
| Refund Abuse | Pattern of transactions that are later refunded |
| Misleading Promotions | Deceptive tactics to generate clicks (false claims, fake reviews) |
| Domain Squatting | Registering domains confusingly similar to MyMahotsav brands |
2. SUSPICIOUS ACTIVITY INVESTIGATION #
2.1 Holdover Period: If any activity in an Affiliate’s account, or in any account that appears to be controlled or managed by the Affiliate, is deemed suspicious by MyMahotsav at its sole determination, we may delay payment of commissions for up to one hundred eighty (180) days while investigating and verifying the relevant transactions.
2.2 Investigation Scope: Investigations may include:
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Review of click patterns and conversion data
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Analysis of traffic sources
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Verification of customer information
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Review of promotional methods
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Cross-reference with fraud databases
2.3 Cooperation: Affiliates agree to cooperate fully with any investigation and provide information reasonably requested.
3. DETERMINATION OF FRAUD #
3.1 If MyMahotsav determines that activity constitutes Fraud Traffic, we shall, in our sole discretion:
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Recalculate commissions to exclude amounts associated with Fraud Traffic
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Withhold payment of commissions associated with Fraud Traffic
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Cancel previously accrued commissions
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Detach referred customers from the Affiliate’s account
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Take such other action as we deem appropriate
3.2 Sole Discretion: MyMahotsav retains sole and absolute discretion to determine what constitutes suspicious activity or Fraud Traffic. Our determinations are final and binding.
4. CONSEQUENCES OF FRAUDULENT ACTIVITY #
4.1 If MyMahotsav determines that an Affiliate is involved, whether directly or indirectly, in any fraudulent, deceptive, manipulative, or otherwise illegal activity connected to MyMahotsav, we shall have the right, in addition to any other right or remedy available:
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To render Affiliate Links inoperative
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Immediately block Affiliate’s access to the Program
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Terminate this Agreement with no compensation to Affiliate
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Withhold all commissions due at the time of termination
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Seek recovery of any commissions already paid related to fraudulent activity
4.2 No Compensation: Affiliates involved in fraudulent activity are not entitled to any compensation, including commissions earned before the fraudulent activity.
4.3 Permanent Ban: Affiliates terminated for fraud are permanently banned from future participation in any MyMahotsav affiliate program.
5. INVALID LEAD GENERATION PRACTICES #
5.1 The following lead generation practices are strictly prohibited and will result in commissions being forfeited:
| Prohibited Practice | Description |
|---|---|
| Bot-generated Leads | Leads generated by automated bots or scripts |
| Non-Genuine Purchases | Purchases by individuals with no genuine interest, made solely to generate commission |
| Unauthorized Payments | Transactions using unauthorized or disputed payment methods |
| Misleading Promotions | Deceptive tactics promising undisclosed incentives |
| Incentivized Purchases | Offering rewards where the user’s motivation is the incentive, not genuine interest |
| Duplicate Leads | Multiple leads from the same individual/device within a short period |
| Non-Compliant Methods | Methods violating these Terms or applicable laws |
| Inactive/Dormant Leads | Leads showing no meaningful engagement |
6. CHURNING AND SUSPICIOUS PATTERNS #
6.1 Churning Definition: “Churning” refers to the practice of repeatedly generating transactions that are subsequently cancelled or refunded. This is considered fraudulent activity.
6.2 Consequences: For churning activity:
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No commissions will be paid
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Referred customers may be detached from the Affiliate’s account
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The Affiliate may be terminated
7. Indemnification FOR FRAUD #
7.1 Affiliate hereby irrevocably waives any claim or demand against MyMahotsav, its directors, officers, shareholders, employees, or agents in respect of any action taken under this policy.
7.2 Affiliate agrees to indemnify MyMahotsav for any losses, damages, or expenses incurred as a result of the Affiliate’s fraudulent activities.
Responses