Affiliates Promotion Guidelines & Brand Usage Terms

Module: Utsav Affiliates™ (Marketing Compliance)
Document Type: Guidelines
Trademark: Utsav Affiliates™ is a trademark of MyMahotsav Futuretech Ltd (™ pending)
Effective Date: 24th February 2026
Version: 1.0

Part A: Plain English Summary #

How to Promote MyMahotsav the Right Way #

To protect our brand and ensure legal compliance, all affiliates must follow these promotion guidelines. They’re designed to help you succeed while keeping everything above board.

The Simple Truth #

• Be Honest and Transparent: Don’t make false claims about products or potential earnings. If you say “I made ₹50,000 last month,” you’d better be able to prove it.

• Disclose Your Affiliate Relationship: Always let people know you may earn commissions from your recommendations. This is required by the FTC and other consumer protection agencies.

• No Spam: Don’t send unsolicited emails, texts, or messages promoting MyMahotsav. Permission is required.

• Protect the Brand: Use our trademarks correctly. Don’t register domains that include our brand names without permission.

• Use Approved Creatives: Our provided banners and links are designed to work best and maintain brand consistency.

Part B: Marketing and Promotion Guidelines #

1. FTC AND CONSUMER PROTECTION COMPLIANCE #

1.1 Earnings Claims: If you make any representations about potential earnings from affiliate marketing or from using MyMahotsav services, you must:

• Have written substantiation to back up your claims

• Make that substantiation available to consumers upon request

• Not make misleading or deceptive earnings claims

• Clearly disclose that results are not typical where applicable

1.2 Material Connection Disclosure: You must clearly and conspicuously disclose your material connection to MyMahotsav (i.e., that you may earn commissions from purchases made through your links). Disclosures must be:

• Placed near the affiliate link or recommendation (not hidden in footers)

• Clear and unambiguous (e.g., “I may earn a commission if you purchase through this link”)

• In a font and color that’s easy to read

• Made before the consumer clicks the link

1.3 Testimonials and Endorsements: If you use testimonials or endorsements, they must:

• Reflect the honest opinions of the endorser

• Not be fabricated or misleading

• Disclose any material connections between the endorser and MyMahotsav

2. PROHIBITED PROMOTIONAL METHODS #

2.1 Affiliates may NOT engage in the following:

3. BRAND AND TRADEMARK USAGE #

3.1 Affiliates may use MyMahotsav trademarks and logos solely as provided in Program Content and in accordance with these guidelines.

3.2 Permitted Uses:

• Displaying banners and logos as provided

• Using our brand names in text links (e.g., “Check out Utsav Mandirs™”)

• Referring to MyMahotsav services in reviews and recommendations

3.3 Prohibited Uses:

• Modifying our logos or trademarks

• Using our trademarks in a way that suggests endorsement or sponsorship

• Registering domain names that include our trademarks (e.g., utsav-deals.com)

• Using our trademarks in meta tags or hidden text

• Implying that you are an official partner or representative (unless separately authorized)

3.4 Identifying Yourself as an Affiliate: You must clearly and prominently state on your site or promotional materials: “As a Utsav Affiliates™ partner, I may earn commissions from qualifying purchases” or a substantially similar statement.

4. CONTENT RESTRICTIONS #

4.1 Affiliates may not promote MyMahotsav services through websites or channels that contain:

• Hate speech, discrimination, or harassment

• Sexually explicit or adult content

• Violent or graphic material

• Content promoting illegal activities

• Defamatory or libelous material

• Infringing content (copyright, trademark)

4.2 Affiliates may not create customer reviews that are edited or removed in exchange for compensation.

5. USE OF PROGRAM CONTENT #

5.1 MyMahotsav may provide Program Content including banners, text links, product feeds, and other promotional materials.

5.2 Program Content may only be used as provided. Affiliates may not:

• Modify Program Content without permission

• Use outdated or superseded materials

• Represent that Program Content is their own creation

5.3 MyMahotsav may update or withdraw Program Content at any time. Affiliates must promptly replace or remove outdated materials.

6. SEARCH ENGINE MARKETING #

6.1 Paid Search: Affiliates may not bid on keywords that include MyMahotsav trademarks (e.g., “Utsav Mandirs,” “MyMahotsav”) without express written permission.

6.2 Domain Names: Affiliates may not register domains that are confusingly similar to MyMahotsav brands.

6.3 Meta Tags: Affiliates may not use MyMahotsav trademarks in meta tags, title tags, or hidden text in ways that violate search engine guidelines.

7. SOCIAL MEDIA PROMOTION #

7.1 Affiliates promoting on social media must:

• Clearly disclose their affiliate relationship in each post (not just in their profile)

• Comply with each platform’s terms of service

• Not create fake accounts or engagement

7.2 Hashtags: Recommended disclosures include #ad, #affiliate, #sponsored, or similar clear indicators.

8. EMAIL MARKETING #

8.1 Affiliates using email marketing must:

• Have explicit consent from recipients (opt-in)

• Provide clear unsubscribe mechanisms

• Identify themselves as the sender

• Comply with CAN-SPAM Act (US), CASL (Canada), GDPR (EU), and other applicable laws

8.2 Purchasing email lists or sending to recipients without consent is strictly prohibited.

9. MONITORING AND ENFORCEMENT #

9.1 MyMahotsav monitors affiliate marketing activities to ensure compliance with these guidelines.

9.2 If we identify potential violations, we may:

• Request modification of promotional methods

• Suspend commissions pending investigation

• Terminate affiliate accounts

• Report violations to appropriate authorities

9.3 Affiliates are responsible for the actions of any third parties they engage to promote on their behalf.