Attribution and Credit Guidelines for User Generated Content

Module: Content / Seo (Utsav World /™Utsav Gallery™)
Document Type: Hybrid — Plain English + Legal Reinforcement
Trademark: Utsav World™ is a trademark of MyMahotsav Futuretech Ltd (™ pending)
Effective Date: 24th February 2026
Version: 1.0

Part A: Plain English Summary #

What This Policy Covers #

These guidelines explain how you get credit for content you create on Utsav World™, and how you must credit others when you use or share their content.

The Short Version #

• You keep ownership: When you post content, you still own it. We just need a license to show it.

• You get credit: We will display your name/username with your content by default.

• You can waive credit: If you want to post anonymously or under a community account, you can choose this in settings.

• Credit others: If you share someone else’s content or use it in your own work, you MUST credit them clearly.

• No false endorsement: Don’t suggest someone sponsors or endorses you if they don’t.

Part B: Legal Terms and Conditions #

1. Definitions #

2. Attribution Rights and Default Rules #

2.1 By submitting Content to the Platform, Creators retain their Moral Rights of attribution.

2.2 Utsav World™ shall make commercially reasonable efforts to display the Creator’s chosen attribution name in connection with their Content, including:

• Adjacent to the Content on detail/view pages

• In search results where technically feasible

• In embedded or shared versions of the Content

2.3 The Creator may modify their attribution preferences at any time via Account Settings. Changes apply prospectively only.

2.4 Utsav World™ reserves the right to withhold or remove attribution where:

• The Creator has violated Platform policies and attribution is removed as a consequence

• Technical limitations prevent reasonable display

• Content is used in contexts where attribution is impractical (e.g., thumbnails, API responses, certain algorithmic recommendations)

• Required by law or valid legal process

3. Third-Party Attribution Obligations #

3.1 Any User who shares, republishes, embeds, or creates Derivative Works from another Creator’s Content MUST:

• (a) Preserve all existing copyright notices and attribution metadata

• (b) Display clear, conspicuous credit to the original Creator

• (c) Include a link to the original Content URL where technically feasible

• (d) Not alter or remove attribution information through technological means

3.2 Failure to provide proper attribution constitutes a violation of these Guidelines and may result in:

• Removal of infringing Content

• Suspension of sharing/republishing privileges

• Account suspension or termination for repeated violations

• Legal action for copyright infringement and/or Moral Rights violation

4. Collective Works and Curated Content #

4.1 Users creating collections, playlists, galleries, or other aggregated works must provide attribution for each distinct work included.

4.2 Attribution may be provided through:

• Individual credits adjacent to each work

• A centralized credit list accessible within the collection

• Machine-readable metadata where technical standards exist

4.3 “No-attribution” requests from original Creators must be honored and override standard attribution requirements.

5. False Attribution and Impersonation #

5.1 Users are strictly prohibited from:

• Falsely attributing Content to another person or entity

• Implying endorsement, sponsorship, or affiliation where none exists

• Using misleading attribution to deceive Users as to the origin of Content

5.2 Violations will result in immediate Content removal and account review for termination.

6. Platform Attribution Rights #

6.1 Utsav World™ may display the following attribution information in connection with Platform operations:

• “Powered by Utsav World™” or similar branding on hosted Content

• Platform attribution in shared links and embeds

• Automated credits in algorithmically distributed Content

6.2 This attribution does not imply endorsement by Utsav World™ of Creator Content.

7. Reporting and Enforcement #

7.1 Users may report missing or incorrect attribution through:

• The “Report” function on any Content

• Email: legal@mymahotsav.com

7.2 Utsav World™ shall review reports within 5 business days and take appropriate action.

Part C: Jurisdiction-Specific Addendums #

India Addendum #

Under the Copyright Act, 1957, Section 57 provides independent Moral Rights that:

• Exist separately from economic rights

• Are not transferable

• Survive the assignment of copyright

• Include the right to claim authorship and restrain distortion

UK Addendum #

Under the Copyright, Designs and Patents Act 1988, the right of attribution:

• Must be asserted by the Creator to be enforceable

• Lasts for the duration of copyright

• Does not apply to computer programs

EU Addendum #

Under the Berne Convention and national implementations:

• Moral Rights are independent of economic rights

• Remain with the author even after economic rights transfer

US Addendum #

Moral Rights under VARA (Visual Artists Rights Act 1990):

• Apply only to works of visual art (limited categories)

• Do not apply to digital content generally

• Users rely primarily on contract law and DMCA attribution protections

Part D: Enterprise Internal Manual #

For Utsav World™ Operations Team #

A. Implementation Standards #

Technical Attribution Requirements:

• All Content upload endpoints MUST capture Creator metadata

• Attribution MUST survive database migrations and system updates

• API responses SHOULD include attribution fields where practical

Attribution Display Hierarchy:

1. Explicit User preference (Settings → Attribution Name)

2. Display Name (if set)

3. Username (@handle)

4. Anonymous (if elected)

B. Enforcement Matrix #