Media and Content Archival Use Rights Policy

Module: Content / Media (Utsav Gallery™ / Utsav World™)
Document Type: Hybrid — Plain English + Legal Reinforcement
Trademark: Utsav World™ is a trademark of MyMahotsav Futuretech Ltd
Effective Date: 24th February 2026
Version: 1.0

Part A: Plain English Summary #

What This Policy Is About #

Utsav World™ is building a digital cultural archive of festivals, rituals, traditions, and community life. This policy explains how we preserve cultural heritage content even after users delete it—with important safeguards and opt-out rights.

Key Points #

• Cultural preservation mission: Some content has historical, anthropological, and cultural value beyond the individual user who posted it.

• Archival designation: Only specific content that meets clear criteria becomes part of the permanent archive.

• Opt-out with reason: You can request removal of your content from the archive, subject to cultural heritage preservation interests.

• Access restrictions: Archived content isn’t publicly searchable like regular content.

• No commercial exploitation: Archived content isn’t sold or commercially licensed without additional permissions.

Part B: Legal Terms and Conditions #

1. Purpose and Mission #

1.1 Utsav World™ operates a digital cultural preservation program (the “Archive”) with the mission of documenting, preserving, and providing access to cultural heritage materials related to festivals, rituals, traditions, crafts, performing arts, and community life.

1.2 This Policy establishes the legal framework under which Content may be retained, preserved, and made accessible for cultural heritage purposes beyond standard Platform retention periods.

1.3 The Archive operates in alignment with:

• UNESCO Charter on the Preservation of Digital Heritage

• International Council on Archives (ICA) principles

• Relevant national cultural heritage laws

2. Eligibility and Selection Criteria #

2.1 Content may be designated for archival preservation if it meets one or more of the following criteria:

• (a) Documentary uniqueness: Content documents a ritual, practice, festival, or tradition that is rare, endangered, or no longer practiced

• (b) Historical significance: Content captures a significant cultural event, milestone, or moment in community history

• (c) Anthropological value: Content provides scholarly value for the study of culture, religion, or social practices

• (d) Artistic merit: Content represents exceptional artistic expression of cultural themes

• (e) Community nomination: Content is nominated by verified cultural institutions or community elders

2.2 Content is NOT eligible for archival preservation if:

• (a) It primarily contains personally identifiable information without documentary necessity

• (b) It depicts individuals without appropriate releases

• (c) It contains sacred or secret ceremonial knowledge not authorized for public preservation

• (d) The Creator has explicitly opted out (Section 5)

3. License Extension for Archival Purposes #

3.1 By submitting Content to the Platform, you grant Utsav World™ an additional, perpetual, irrevocable license to retain, preserve, and provide non-commercial access to your Content IF AND ONLY IF it receives Archival Designation under Section 2.

3.2 This Archival License is:

• Non-exclusive

• Worldwide

• Royalty-free

• Perpetual (survives Content deletion and Account closure)

• Non-commercial

3.3 Permitted archival uses include:

• (a) Preservation copying and format migration

• (b) Storage in redundant, geographically distributed preservation systems

• (c) Display in virtual museum exhibitions

• (d) Access for verified researchers under ethical use protocols

• (e) Educational use by cultural and academic institutions

4. Opt-Out and Removal Requests #

4.1 Standard opt-out: Creators may opt out of archival preservation by:

• Contacting archives@utsavworld.com

• Submitting a removal request through the Content deletion flow

• Specifying “Do Not Archive” preference in Account Settings

4.2 Balancing test: Utsav World™ will honor opt-out requests unless:

• The Content has exceptional, irreplaceable cultural heritage value

• The Content is the only known documentation of a significant cultural practice

• No reasonable alternative exists for preservation

5. Researcher Access and Ethical Use #

5.1 Researchers seeking access to archived Content must:

• Complete research application detailing purpose and methodology

• Agree to Terms of Use for Researchers

• Obtain ethics board approval where applicable

• Commit to attribution and citation standards

Part C: Jurisdiction-Specific Addendums #

India Addendum #

National Mission on Cultural Mapping: The Archive aligns with government initiatives to document India’s cultural heritage.

UK Addendum #

Legal Deposit Libraries Act 2003: Utsav World™ may voluntarily deposit culturally significant digital materials with the British Library.

EU Addendum #

GDPR Recital 158: Processing for archiving purposes in the public interest is subject to appropriate safeguards.