Doc Summary
Module: Content / Media (Utsav Gallery™ / Utsav World™)
Document Type: Hybrid — Plain English + Legal Reinforcement
Trademark: Utsav World™ is a trademark of MyMahotsav Futuretech Ltd
Effective Date: 24th February 2026
Version: 1.0
Part A: Plain English Summary #
Working with Brands and Partners on Utsav World™ #
Influencers and creators play a vital role in our community. This policy explains the rules when you collaborate with brands or get paid for content.
The Simple Truth #
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Be transparent: Always disclose when you’re being paid or receive free products.
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Follow the law: Advertising standards apply everywhere—know the rules.
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Your content, your responsibility: You’re responsible for what you promote.
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No misleading claims: Don’t say things about products that aren’t true.
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We may require labels: Use our branded content tools when available.
Part B: Legal Terms and Conditions #
1. Definitions #
| Term | Definition |
|---|---|
| Influencer | A user who creates content and has influence over purchasing decisions due to their authority, knowledge, or relationship with their audience |
| Branded Content | Content that features or is influenced by a third-party brand, sponsor, or advertiser for payment or other consideration |
| Material Connection | Any relationship that might affect the weight or credibility of your endorsement (payment, free products, discounts, family relationship, employment) |
| Endorsement | Any statement about a product or service that consumers might reasonably believe reflects the opinions of the endorser |
2. Disclosure Requirements #
2.1 You must clearly and conspicuously disclose any Material Connection when posting Branded Content.
2.2 Disclosure must be:
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Clear: Easy to understand language
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Conspicuous: Hard to miss (not hidden in a long caption)
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Placement: Before the “more” button, at beginning of video
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Language: Local language requirements apply
2.3 Acceptable disclosures include:
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#ad (preferred for most platforms)
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#sponsored
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“Paid partnership with [Brand]”
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“Thanks to [Brand] for providing this product”
2.4 Unacceptable disclosures:
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#collab (too vague)
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#thanks (doesn’t indicate payment)
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In stories without text overlay
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In tiny font at the end
3. Branded Content Tools #
3.1 Utsav World™ provides Branded Content tags that:
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Clearly label content as paid partnership
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May provide disclosure data to brands
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Help us enforce this policy
3.2 Use of Branded Content tools is required where available.
4. Prohibited Practices #
4.1 You may not:
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Make false or misleading claims about products
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Endorse products you haven’t used
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Promote prohibited products (illegal drugs, weapons, etc.)
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Target minors with inappropriate products
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Use deceptive tactics to promote products
4.2 Specific restrictions:
| Category | Restriction |
|---|---|
| Alcohol | Must comply with local laws; not target minors |
| Gambling | Restricted; must comply with local laws |
| Health Products | Cannot make unsubstantiated health claims |
| Financial Products | Must comply with financial advertising rules |
5. Authenticity #
5.1 Your endorsements must reflect your honest opinions, findings, beliefs, or experiences.
5.2 You cannot say things you don’t believe just because you’re being paid.
5.3 If you stop believing in a product, you should stop endorsing it.
6. Brand Responsibility #
6.1 Brands are also responsible for ensuring influencer content complies with these rules.
6.2 Brands must:
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Provide influencers with clear guidelines
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Monitor influencer content
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Not require influencers to make false claims
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Maintain records of influencer relationships
7. Enforcement #
7.1 Violations of this policy may result in:
| Action | Description |
|---|---|
| Content Removal | Non-compliant content removed |
| Warning | Notification of violation |
| Temporary Suspension | Loss of posting privileges |
| Permanent Ban | Account termination |
| Reporting | May report to advertising regulators |
7.2 Repeat violations will result in escalating consequences.
8. Regulatory Compliance #
8.1 Influencers are responsible for complying with applicable laws, including:
| Jurisdiction | Regulatory Body | Key Rules |
|---|---|---|
| India | ASCI | Advertising Standards Council of India Code |
| UK | ASA | CAP Code, Consumer Protection Regulations |
| US | FTC | Endorsement Guides, Native Advertising Rules |
| EU | National Authorities | Unfair Commercial Practices Directive |
9. Tax Compliance #
9.1 If you receive payment for influencer content:
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You are responsible for reporting income to tax authorities
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Utsav World™ may issue tax forms where required
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Consult a tax professional for advice
Part C: Jurisdiction-Specific Addendums #
India Addendum #
ASCI Guidelines for Influencer Advertising :
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Disclosure must use #ad, #sponsored, or #promotion
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Disclosure in the language of the endorsement
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For videos, disclosure in both video and description
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Stories must have disclosure as text overlay
Consumer Protection Act, 2019: Misleading ads can result in penalties up to ₹10 lakh.
UK Addendum #
CAP Code:
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Ads must be obviously identifiable
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#ad is preferred disclosure
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Influencers must not mislead consumers
ASA Enforcement: Can ban ads and refer to statutory bodies.
US Addendum #
FTC Endorsement Guides:
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Material connections must be disclosed
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Disclosures must be clear and conspicuous
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Health claims must be substantiated
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Testimonials must reflect typical results
EU Addendum #
Unfair Commercial Practices Directive:
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Misleading actions prohibited
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Material information must be provided
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Country-specific implementations vary
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