Product Optimization

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Crafting product pages that convert is an art and a science. Learn how to optimize them for maximum impact with our expert tips and proven strategies. Boost engagement, drive conversions, and watch your business thrive.

Best practices for product listings

Craft compelling titles: A detailed product title not only informs, but also entices clicks.
Visual appeal matters: Consistent image sizes (square or portrait) create a polished look.
- Tip: Product images must be <3MB in JPG, JPEG, or PNG. Portrait images can be supported up to 1340 x 1785 pixels. Square images can be anywhere from 900 to 2200 pixels.
Showcase every angle: Upload detailed product images from various angles and environments.
Help customers envision: Include photos of the product in use or being modeled by real people for added customer reassurance.
Size matters: Accurate size charts reduce returns and boost customer confidence.
Strikethrough savings: Highlight discounts with strikethroughs to emphasize savings and encourage checkouts.

Product Title Optimization

Additional tips to boost your product’s visibility and reach.

Brand Name + Material + Color + Pattern + Keyword + Length + Category Word
Example: SHEIN Pure Cotton Purple Collared Long Sleeve Women’s T-shirt

Avoid using special characters: Avoid using characters such as ~!@#$%^&*:
Word count: It is recommended your product title be between 5 to 11 words.
Picture accuracy: Product photos should accurately reflect the title.
- Example: Title says “1 pc Multi-color Dinner Plate Set” but product photo shows 3 different sets together. This can cause confusion for the customer and can result in dissatisfaction.
Product sets: The product title should contain specific item quantity if it is a set.
- Example: Set of 3-pack Blue Men’s Basic T-shirts.

Common mistakes to avoid

In rare instances, product listings may be denied upon content review. This can happen due to a few common mistakes. We’ve compiled this list of tips to help you stay in compliance.

Incorrect product category: Choosing the wrong product category can hinder your search visibility and reduce customer traffic.
Sensitive words: For your listings to be compliant, avoid using sensitive words that are associated with infringement, profanity, violence, politics, religious culture, or other restricted topics. For the full list visit the Seller Education Hub.
Infringement: Products containing infringing elements, such as using images without proper authorization or engaging in copyright infringement, will be removed from the marketplace. To maintain your listing integrity, ensure your products comply with all copyright and intellectual property regulations.